Ms. Yayus Mak presented her talk on “Unleashing the Power of Glocalization in Indonesia” at the Annual Conference of the Emerging Markets Conference Board 2016, hosted by Marketing Department, Chulalongkorn Business School, Chulalongkorn University from January 6th – 8th, 2016. The event provided a platform for sharing insights and findings on marketing in emerging economies, where scholars and practitioners from different countries exchanged ideas and explored collaboration, shaping the agenda for marketing research in the emerging markets as the main driver of global economic growth.

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