About Us
Yayus Mak, Managing Partner
Yayus works with entrepreneurs, business leaders, and companies, showing them how to matter to global customers in today’s experience economy. Looking at the intersection of data, technology, and story telling, she counsels her clients on how to:
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Think outside the confines of traditional product mindset to achieve tangible customer value.
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Grow business through customer empathy.
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Design impactful and memorable cross-channel customer experiences.
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Manage relationships and strengthen engagements in the value networks of employees, customers, and partners.
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Build the triple bottom line - people, purpose, and profit - for sustainable value creation.
A strong advocate for fostering meaningful connections between business, education, and humanity, she is also a Special Lecturer for Chulalongkorn Business School (CBS).
Yayus has a Master of Science from Stanford University. She is a Monbukagakusho Scholar and graduated summa cum laude from Boston University with a degree in Mathematics and Chemistry.
Patara Yongvanich, Managing Partner
Patara is a senior business executive and technologist with over 20 years of experience in strategic planning, business development, and sales execution. He loves to help companies reengineer and optimize critical business processes with his keen understanding of strategic business objectives and focus on top and bottom line business performance.
He has helped customers strengthen their evolving business models through optimized information technology planning, investment, and implementation. Patara frequently gives executive lectures for companies such as Banana IT, Bangkok Dusit Medical Services, CAT Telecom, and Thai Airways on business innovation and business process optimization.
Patara is also General Manager, APAC of rhipe. He was previously Enterprise Public Sector Director at Microsoft Thailand and Managing Director of SAP Thailand / Philippines. He is also a Board member of Humanica Public Company Limited and TIDLOR Public Company Limited.
He has a MBA from Cornell University, Master of Science from Stanford University, and Bachelor of Science from Cornell University.